Paid Media Specialist

תיאור המשרה:

We are looking for a hands-on, technically proficient Paid Media Lead to run and optimize global paid media user acquisition campaigns. This role is highly operational and tactical: you will be directly responsible for internal campaign execution, tracking infrastructure, and day-to-day agency coordination. In this role, you will oversee the full lifecycle of media activations—from technical governance and agency management to campaign execution and performance optimization across search, social, and programmatic channels.
The successful candidate will act as the primary bridge between Engineering, Product, and GTM teams, translating complex media performance metrics into core business outcomes..

Key Responsibilities
● Media Activation & Portfolio Oversight: Govern end-to-end paid media activations globally, including always-on performance media, social boosting (, Instagram), CoPilot acquisition, and localized seasonal moments in key markets (US, Brazil, Mexico).
● Agency & Partner Leadership: Act as the primary strategic lead for external media buying and performance agencies. Audit media plans, enforce strict accountability to CPI/CAC benchmarks, and eliminate bidding overlaps to ensure a unified media-buying schedule.
● Technical Readiness & Governance: Partner with technical teams to ensure robust tracking infrastructure. Directly configure and validate technical components, including UTM parameters, AppsFlyer OneLinks, SDK integrations, GA4 events, and pixel implementations.
● Advanced Measurement & Attribution:
Architect and maintain Looker Studio and GA4 performance dashboards to provide transparency into raw creative and channel trends. Run technical diagnostics to supply GTM leads with raw performance insights.
● Experimentation & Optimization: Maintain a prioritized backlog of media experiments (creative A/B testing, geo-lift studies) to measure true causal impact. Actively adjust bids and audiences to shift spend toward high-efficiency acquisition opportunities.
● Cross-Functional Strategy: Collaborate with GTM, PM, and Social Ops to ensure creative assets and partner IP undergo proper QA and comply with legal guidelines while aligning with launch timelines.
● App Store Maintenance: Coordinate localized app store uploads and asset updates to support ongoing App Store Optimization and testing.